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Epstein, Kevin '92

Marketing Made Easy
Author: Kevin Epstein '92
Publisher: Entrepreneur Press; Pub. Date: May 2006; Paperback
Subject: Business

"This no-nonsense, hands-on guide is the entrepreneurial marketers’ battle plan for a successful marketing program. Marketing Made Easy contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book’s practical skills. Author Kevin Epstein cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, from billboards to blogs.”—publisher description

ISBN-13: 978-159918017-5

Item: 159918017

Price: $19.95

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